Helping people get better at getting better.
Social media and other apps use the world’s most sophisticated behavioral science to monetize our attention. The Moonshot Foundation teaches people to use those same tools to transform their own lives for free.
Founded by David Armstrong - former Head of Global Operations, McKinsey & Company Transformation Practice.
“A handful of people working at a handful of technology companies shape the thoughts and actions of billions of people every day.”
— Tristan Harris, Former Google Design Ethicist & Founder of Center for Humane Technology
The Moonshot Foundation exists to change that.
The Problem is Enormous…
293
Average number of daily notifications received by participants, 2024 study of parents
2.8 Billion
Number of smartphone users with a measurable level of addiction
The downstream consequences are just as measurable:
Misinformation, societal polarization, and mental health rank among the World Economic Forum’s top global risks for 2025. All three are direct products of the attention economy.
“We’re being tracked and measured constantly, and receiving engineered feedback all the time.
We’re being hypnotized little by little by technicians we can’t see, for purposes we don’t know.”
— Jaron Lanier, Computing Pioneer & Tech Ethicist on smartphones
So is the Opportunity.
The same science that rewired billions of minds for profit can help people rewire their own minds for purpose. Unlocking the untapped potential in our collective minds is the single highest-leverage investment in a better future.
Societal Global Generational Impact
Hi, I’m David Armstrong
Founder of the Moonshot Foundation and creator of the Moonshot Academy.
For over two decades, I designed and led large-scale behavior change programs — including as Head of Global Operations for McKinsey & Company’s Transformation Practice — primarily in healthcare, where the stakes are life and death.
My clients were sophisticated, well-resourced, and capable. Yet they consistently achieved far better results with our approach than with their own best efforts. The programs worked, and clients came back.
I left McKinsey with a specific conviction: that the transformation science we deployed for institutions paying millions of dollars could and should be redesigned for individuals — and made available for free.
Then, four years ago, my wife Frances suffered a sudden and catastrophic brain injury. Rebuilding myself and my family — as a single father of two young daughters — became the most demanding transformation I had ever led.
I pulled from every experience, every approach, every tool from every aspect of my life. Four years of relentless pressure-testing refined and forged everything into what I now call the Moonshot Method: the single best approach to transformation I’ve ever seen.
I’m more shocked than anyone to find that I haven’t just survived — I’m thriving in a way I never had before.
Deliberately changing their minds is the single most important skill I’m teaching my daughters. Now I’ve created the Moonshot Foundation to share it with anyone who wants it, for free.
“Until you make the unconscious conscious, it will direct your life and you will call it fate.”
— Carl Jung
Introducing the Moonshot Method.
Decades of peer-reviewed science. Hundreds of real-world transformations. One repeatable system.
∙ Targets mindset first, behavior second
∙ One high-leverage change at a time
∙ Minimum friction, maximum stickiness
∙ Builds a brain that compounds progress automatically
“When trying to kick my phone addiction, Moonshot Academy helped me get unstuck — and in doing so taught me how to rewire mindset, habits, and decision-making at a systems level. Moonshot was an OS upgrade for my mind.”
— David M., Tech Industry Veteran & Moonshot Foundation Board Member
Moonshot Academy:
See one. Do one. Teach one.
Two hours a week. Six weeks. Completely free.
Two hours a week. Six weeks. Completely free.
∙ Grounded in neuroscience, designed for real life
∙ Personalized to each participant’s goals and mindset
∙ Proven to produce change people have previously struggled to make
∙ Leaves participants with a skill they can apply for the rest of their lives
Together we can create a future of human flourishing.
The forces shaping the future — AI, social media, information overload — are accelerating faster than our ability to adapt.
If we don’t act now, we risk becoming passengers in a world designed to manipulate rather than empower us.
Join us in helping people take back agency their our inner world and unlock a better future.
Join us in building a better future.
Your donation helps us:
Turn Moonshot Academy into a global, accessible program
Build new programs for students, parents, and educators
Translate neuroscience and behavior science into practical, accessible tools
Fund global outreach to help communities thrive in the digital age
Let’s talk.
If you’d like to learn more about the Moonshot Foundation, explore a partnership, or discuss a major gift, David would love to hear from you.
