Helping people get better at getting better.
Social media and other apps use the world’s most sophisticated behavioral science to monetize our attention. The Moonshot Foundation teaches people to use those same tools to transform their own lives for free.
“A handful of people working at a handful of technology companies shape the thoughts and actions of billions of people every day.”
— Tristan Harris, Former Google Design Ethicist & Founder of Center for Humane Technology
The Moonshot Foundation exists to change that.
The Problem is Enormous
293
Average number of daily notifications received by participants, 2024 study of parents
2.8 Billion
Number of smartphone users with a measurable level of addiction
The downstream consequences are just as measurable:
Misinformation, societal polarization, and mental health rank among the World Economic Forum’s top global risks for 2025. All three are direct products of the attention economy.
“We’re being tracked and measured constantly, and receiving engineered feedback all the time.
We’re being hypnotized little by little by technicians we can’t see, for purposes we don’t know.”
— Jaron Lanier, Computing Pioneer & Tech Ethicist on smartphones
So is the Opportunity
The same science that rewired billions of minds for profit can help people rewire their own minds for purpose. Unlocking the untapped potential in our collective minds is the single highest-leverage investment in a better future.
Societal Global Generational Impact
Hi, I’m David Armstrong
Founder of the Moonshot Foundation and creator of the Moonshot Method.
For over two decades, I designed and led large-scale behavior change programs — including as Head of Global Operations for McKinsey & Company’s Transformation Practice — primarily in healthcare, where getting it wrong might mean someone doesn’t get better.
My clients were sophisticated, well-resourced, and capable. Yet they consistently achieved far better results with our approach than with their own best efforts. The programs worked, and clients came back.
I left McKinsey with a specific conviction: that the transformation science we deployed for institutions paying millions of dollars could and should be redesigned for individuals — and made available for free.
Then, four years ago, my wife Frances suffered a sudden and catastrophic brain injury. Rebuilding myself and my family — as a single father of two young daughters — became the most demanding transformation I had ever led.
I pulled from every experience, every approach, every tool from every aspect of my life. Four years of relentless pressure-testing refined and forged everything into what I now call the Moonshot Method: the single best approach to transformation I’ve ever seen.
I’m more shocked than anyone to find that I haven’t just survived — I’m thriving in a way I never had before.
Deliberately changing their minds is the single most important skill I’m teaching my daughters.
Now I’ve created the Moonshot Foundation to share it with anyone who wants it, for free.
“Moonshot didn’t just help me change one habit — it taught me how to change habits. That skill now shows up everywhere in my life. I wish I’d learned this in my 20s.”
— Brian H., AuthorMoonshot Academy:
See one. Do one. Teach one.
Decades of peer-reviewed science. Hundreds of real-world transformations. One repeatable system.
Grounded in neuroscience, designed for real life
Personalized to each participant’s goals and mindset
Proven to produce change people have previously struggled to make
Leaves participants with a skill they can apply for the rest of their lives
“When trying to kick my phone addiction, Moonshot Academy helped me get unstuck — and in doing so taught me how to rewire mindset, habits, and decision-making at a systems level. Moonshot was an OS upgrade for my mind.”
— David M., Tech Industry Veteran & Moonshot Foundation Board MemberYour donation helps us:
Join us in building a better future.
The forces shaping our world are accelerating faster than our ability to adapt. The tools to change that exist. What’s needed now is the will to put them in everyone’s hands.
This is humanity's next great moonshot: learning to operate our minds as well as we've learned to operate our machines.
Let’s talk.
If you’d like to learn more about the Moonshot Foundation, explore a partnership, or discuss a major gift, we would love to hear from you.
“Until you make the unconscious conscious, it will direct your life and you will call it fate.”
— Carl Jung