Helping people to get better at getting better.

Social media exploits the evolutionary biology of our brains to monetize our attention. The Moonshot Foundation helps people everywhere adapt and flourish by making modern transformation science simple and accessible.

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“We’re being tracked and measured constantly, and receiving engineered feedback all the time.

We’re being hypnotized little by little by technicians we can’t see, for purposes we don’t know.”

— Jaron Lanier, Computing Pioneer & Tech Ethicist on smartphones

We have an enormous opportunity.

293

Average number of daily notifications received by participants, 2024 study of parents

2.8 Billion

Number of smartphone users with a measurable level of addiction

Mis/Disinformation

Societal Polarization

Mental Health

Global Risks, World Economic Forum 2025 Global Risks Report

“Humanity’s greatest opportunity is to unlock the full potential of our minds. Modern transformation science is the key.”

— David Armstrong, Founder of Moonshot Foundation and former Head of Global Operations for McKinsey & Company’s Transformation Practice

Our Story

You are operating the most powerful supercomputer in the known universe, your mind. Every emotion, thought, and decision flows through it. 

Learning to operate your brain even 1% better compounds and ripples out to transform every facet of your life - and our world.

Modern transformation science is the key.

Imagine what we could collectively accomplish if that power was available to everyone for free.

Join us in unlocking that future.

Societal Global Generational Impact

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“Until you make the unconscious conscious, it will direct your life and you will call it fate.”

— Carl Jung

Introducing Moonshot Academy:

Created by the former Head of Global Operations for McKinsey & Company’s Transformation Practice.

A free, six-week neuroscience-powered journey that helps people:

  • Take back control from digital distraction

  • Rewire their mindset to make positive habits effortless.

  • Reclaim focus, joy, and meaning

  • Build a lifelong growth mindset

Learn more about Moonshot Academy

  • I wish I'd learned this in my 20s

    "One of my core values is being kind to Future Me. Moonshot Academy has helped me turn that value into action.

    Happy to report that I achieved the goal I set for myself at the beginning of the Academy – inbox zero 5 days a week!

    But what really surprised me was what else happened before the program even finished. Using the same tools, I started a short daily strength routine I’d been putting off for years.

    Moonshot didn’t just help me change one habit, it taught me how to change habits. That skill now shows up everywhere in my life.

    I wish I’d learned this in my 20s."

    Brian H., Author

Hi, I’m David Armstrong

Founder of the Moonshot Foundation and creator of the Moonshot Academy.

I spent over two decades designing and leading large-scale transformation programs as the former Head of Global Operations for McKinsey & Company’s Transformation Practice, and as a member of Harvard’s AI for Human Flourishing Project.

But nothing tested those skills like life itself.

OUR STORY

Together we can create a future of human flourishing.

The forces shaping the future — AI, social media, information overload — are accelerating faster than our ability to adapt.

If we don’t act now, we risk becoming passengers in a world designed to manipulate rather than empower us.

Join us in helping people take back agency their our inner world and unlock a better future.

Your donation helps us:

  • Make Moonshot Academy available for free to everyone

  • Build new programs for students, parents, and educators

  • Translate neuroscience and behavior science into practical, accessible tools

  • Fund global outreach to help communities thrive in the digital age

Moonshot

noun \ ˈmün-ˌshät \
An extremely ambitious project or mission undertaken to achieve a monumental goal.

In 1962, President Kennedy declared we would walk on the Moon before the decade was out. In 1969 we achieved the unthinkable when Neil Armstrong took, “one small step for man, one giant leap for mankind.”

Today, bending the trajectory of social media and AI may feel just as out of reach - but change can happen fast when we change how we think.

Our next Moonshot?
Learning to operate our brains as well as we’ve learned to operate our machines.

Space isn’t the final frontier - our minds are.

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